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Consulting and design work

One day. No programme, no agency.

Something has stalled. A proposal, an offer, a change, a team. You have looked at it a few times and it still isn’t moving.

I come and look, and I tell you what I think. By the end of the day there is a diagnosis and a redesign. What you do with it is up to you.

Request a day See the formats
from € 1.500 per day no retainer 30 years in practice starts with a diagnosis

Why me

I don’t arrive with a new plan.

I work out why the existing plan is sitting there. That is usually findable within a day, and it is almost never where you are looking.

Not from a model I learned somewhere, but from thirty years of building things everyone said couldn’t be done. They could — just not in the obvious way.

Addis AbabaBanking on an ordinary phone in a country with almost no banking infrastructure. Today that is how East Africa banks.
Amsterdam & ManilaShort-stay in a market that didn’t exist, with our own call centre behind it. A thousand apartments across three cities, and cancellations down.
EnterpriseEnterprise migrations. Business cases that added up perfectly and sat there for months. Agreement is not action.
VerduurzamingEvery government subsidy behind it and still nobody starts. Because the business owner isn’t doubting the price.
Any websiteVisitors you pay to bring in and then drive away, because there is nowhere to ask their question.

What these five have in common is that the answer was already there and still nothing was decided. Until somebody stopped explaining and went looking for the question that was still open.

The whole story

What for

Nine fields. The same wrong assumption.

These are the fields Part III of the book covers. They look different every time and it is the same design flaw underneath.

SalesProposals that sit there, clients who say yes and do nothing.CHAPTER 17
LeiderschapA team that agrees with the direction and doesn’t move towards it.CHAPTER 18
VerduurzamingEverything available, everything subsidised, and nobody starts.CHAPTER 19
OnderhandelenConversations that stall on something other than the price.CHAPTER 20
InnovatieGood ideas that never leave the organisation.CHAPTER 21
HR and recruitmentSelecting on what is verifiable, then wondering why it predicts nothing.CHAPTER 22
ProjectmanagementEverything green in the reporting, and still it overruns.CHAPTER 23
StrategieA plan everyone supports and nobody acts on.CHAPTER 24
Proposition and offerAn offer that adds up but doesn’t land with the people it is meant for.ONTWERPWERK

Three formats

Start as small as possible.

Most questions are solved in a day. If it turns out to be bigger, you hear that and you decide whether to go on.

The day
€ 1.500

excl. VAT and travel · no preparation

  • One day with you, looking together
  • The Fire Diagnosis applied to your situation
  • The design flaw named, if there is one
  • One redesign on paper
  • The smallest first step
Request a day
The day with preparation
€ 2.500

excl. VAT and travel · with preparation

  • Reading through what you already have
  • Conversations with a few people
  • Sitting in on the real thing
  • The day itself, and a worked-out redesign
  • For situations where nobody remembers where it went wrong
Request this
On call
€ 750 per half day

excl. VAT · in blocks of four

  • A half day a month, or whenever it is needed
  • Reading along with a proposal or campaign
  • Thinking out loud with the board or leadership team
  • No retainer, no annual minimum
  • Ends as soon as you don’t need me any more
Request this

What I don’t do

So you don’t call for nothing.

No implementation

I deliver a diagnosis and a redesign. You do the carrying out, or that is what the Fire Path is for.

No conflict mediation

If the real problem is an argument between two people, a design lens cannot solve it.

No second opinion to order

If you already know what you want to hear and are looking for somebody to confirm it, I am the wrong person.

If this is about a team and structural change rather than a one-off look, then the Fire Path is the better format.

Requesting

Four questions first, then a day.

I don’t sell a day before I know what it is about. The baseline is here: four questions, a diagnosis, and only then a choice.

If it turns out the answer is all you needed, that is fine too.

Start with question 1 on the right

Or have a look yourself first

Which of the three is missing?

Describe in one sentence what has stalled and Henk works it out. Three minutes, and it commits you to nothing.

Talk to Henk The Fire Diagnosis
Greg Trinidad

FIRE INSIGHT

Waiting is the safest decision there is.
Chapter 13 · Heat